VOGUE Japan 2024 June Issue : TREASURE Interview
https://www.vogue.co.jp/article/vogue-crush-treasure
Source : Vogue Japan | Purchase on Amazon Japan
“I want to express myself like a chameleon through music.” - Choi Hyun Suk
https://www.vogue.co.jp/article/vogue-crush-treasure-choi-hyun-suk
+ read more
-
What was your first “crush” experience?
I listened to Playboi Carti's album "Whole Lotta Red" (2020) at the same time I received the advice from WINNER's Song Mino, "You should find your own unique color," and my sense of value towards music changed. It has been changed.
Who is the person who has had the biggest influence on your life?
Virgil Abloh , Rick Owens, Playboi Carti. All three of them are active in various fields, and they taught us that "entertainment should be like this." I was also strongly influenced by Kendrick Lamar 's lyrics, which are written from a third-person perspective.
If you were to express your own style of fashion, how would you describe it?
A style that is unique to you that no one else has.
What was the first fashion item that you “crushed” on?
Virgil Abloh's 2018 or 2019 LOUIS VUITTON collection was shocking. Also, I am influenced by RICK OWENS's collections every season .
What is your must-have fashion item?
You can't express yourself without accessories like rings , necklaces, bracelets, and brooches.
What is the special episode of JAPAN TOUR “2024 TREASURE TOUR [REBOOT] IN JAPAN” that you can tell about now?
I have visited a duck shabu-shabu restaurant in Shibuya several times. They displayed TREASURE's album, and I became friendly with the staff. Since I have been supporting FC Seoul since I was young, it seems that fans have been visiting that restaurant wearing FC Seoul jerseys. I hope fans will come to like FC Seoul even more (laughs).
What do you keep in mind when writing lyrics, including rapping?
Use a flow that you've never heard before, something that you can imagine when you close your eyes and listen to it.
What are you currently trying to do, or what do you want to try in the future?
Legendary female photographer Cindy Sherman takes self-portraits in both men's clothing and as a young woman. I want to use music to express myself like a chameleon, changing my appearance to suit the situation.
“In the past, I sometimes neglected myself, but now I have started to take care of myself.” - Jihoon
https://www.vogue.co.jp/article/vogue-crush-treasure-jihoon
-
What was your first “crush” experience?
Last October, I was able to meet and talk with my favorite Youngblood for the first time in Korea . He had a lot of respect for me as a Kpop idol, and I was able to talk to them about my favorite British punk. We were able to exchange contact information and had a very happy time.
Who is the person who has had the biggest influence on your life?
My parents. When I was in middle school, I left my hometown of Busan and started living in Seoul as a trainee. Even now, when I'm going through something difficult, the first thing that comes to mind is my parents' faces, even though I can't see them right away. I want to have as many fun memories with my parents as possible from now on.
If you could express your style of fashion, how would you describe it?
Skirts , leather jackets and accessories. I like skirts of various lengths.
What was the first fashion item that you “crushed” on?
Silicone accessories and glasses from Chrome Hearts. Although I originally favored silver accessories, I recently purchased silicone necklaces, rings, and glasses that came out, and found them cute.
What is your must-have fashion item?Since I like punk and rock, I would say it's the leather bags from Chrome Hearts and Balenciaga, which can create a cool mood.
What is a special episode during the current JAPAN TOUR "2024 TREASURE TOUR [REBOOT] IN JAPAN" that you can now talk about?
We aimed to make this tour better than the previous "HELLO" tour. While the "HELLO" tour had an overall soft atmosphere, "REBOOT" aimed for something more powerful. We added dance breaks to two out of the three opening songs. I believe it allowed fans to enjoy TREASURE's coolness even more.
What is something you value to stay true to yourself?
In the past, I used to worry more about others than myself, even if it meant neglecting my own feelings. But now, I prioritise taking care of myself and valuing myself.
What are you currently challenging yourself with, or what do you want to challenge yourself with in the future?
I'm learning to play the guitar. Due to schedule constraints, I can't dedicate as much practice time as I'd like, but I'm learning from the guitarist of the tour band in addition to practicing on my own. I hope to someday perform solo on stage.
“Music has changed my life 180 degrees. I want to be like that someday.”
https://www.vogue.co.jp/article/vogue-crush-treasure-yoshi
-
What was your first “crush” experience?
Ever since I read an interview with Kanye West (also known as Ye) in which he said, ``It's meaningless if I don't make the beat for a song that I rap about myself,'' I thought that someday, I'll rap to a beat that I made myself.'' I thought, "I want to try it." I've always been the type of person who doesn't have the ability to concentrate, but ever since I started composing music in my work room at the office, I've been engrossed in it so much that I've lost track of time.
Who is the person who has had the biggest influence on your life?
X JAPAN's Hide and G-DRAGON . I was exposed to rock music a lot due to my father's influence, and when I was in junior high school, I discovered Hide’s music video while checking out music videos by various rock artists. Even though it was made before I was born, the music and fashion are not dated at all. In fact, I was shocked because I felt it was something new even in this day and age.
Then, when I was in elementary school, I went to G-DRAGON's concert for the first time and was so impressed that I decided to audition. My life changed 180 degrees from then on. I think the power of music to have such an impact on people is amazing, and I want to be like that someday.
What was the first fashion item that you “crushed” on?
Vintage T-shirts from movies and artists . I'm not sure I fully understand Stanley Kubrick's films such as The Shining (1980), 2001: A Space Odyssey (1968), and A Clockwork Orange (1971). However, the visual impact is very significant. It's also interesting that by wearing items from movies that were released before you were born, you can feel like you're adding elements of that era to yourself. Sometimes I look for Beatles or David Bowie T-shirts. If you ask a second-hand clothing store employee, ``When was this T-shirt released?'', they will tell you, ``This kind of music and fashion were popular at that time.'' I can also learn about music through T-shirts, so it's fun to dig deeper into fashion.
If you were to express your own style of fashion, how would you describe it?
A sense of balance between casual and streetwear. For example, I'm not attracted to 100% casual styles. I think it's typical of me to include even a slight element of hip-hop.
What is your must-have fashion item?
I think about styling based on the overall color that reflects my mood, so the must-have items are my own (lol).
What are the special behind-the-scenes details of JAPAN TOUR “2024 TREASURE TOUR [REBOOT] IN JAPAN”?
I'm always grateful to my fans, but when I see them jumping up and down when I perform songs I've written, it gives me even more strength. They are so adorable that I want to hug them.
What do you keep in mind when writing lyrics, including rapping?
I aim to create lyrics that resonate with listeners as if it's their own story, and I also focus on incorporating at least one point that can deliver impact on a skill level.
What are you currently challenging yourself with, or what do you want to challenge yourself with in the future?
I've been working in the studio with the desire to create songs loved by people all around the world. I want to create songs that will continue to be loved even when I become an old man.
“I try to keep a broad perspective in order to continue to grow.” - Junkyu
https://www.vogue.co.jp/article/vogue-crush-treasure-junkyu
-
What was your first “crush” experience?
It’s "Crayon Shin-chan". It had an impact on my view of family, and I still remember it vividly.
Who is the person who has had the biggest influence on your life?
We are influenced by everyone around us, for better or for worse. Therefore, I am conscious of wanting to be in a state of mind where I can receive only positive influences. From Asahi, I learned how to approach music with sincerity.
If you were to express your own style of fashion, how would you describe it?
Comfortable fashion that doesn't put too much strain on my shoulders and elbows .
What was the first fashion item that you “crushed” on?
UGG shoes . I still wear them, and they're already part of my skin (lol). My feet are warmer and I can sleep better now.
What is your must-have fashion item?
Comfortable things like hoodies and UGG shoes.
What is the special episode of JAPAN TOUR “2024 TREASURE TOUR [REBOOT] IN JAPAN” that you can tell about now?
I often ate Yoshinoya's beef bowl, so I would like to say "Thank you" to Yoshinoya.
What do you keep in mind when writing lyrics, including rap?
Popularity that can resonate with by a wide range of people.
What are you currently trying to do, or what do you want to try in the future?
My challenge is to continue to grow. For this reason, I try to maintain a broad perspective without having biases.
“I feel happy that my fans love me for who I really am.” - Yoon Jae Hyuk
https://www.vogue.co.jp/article/vogue-crush-treasure-yoon-jae-hyuk
-
What was your first “crush” experience?
Last year, I had the opportunity to watch an interview with Oasis, and I learned about the inspiration behind their songwriting and the meanings behind their lyrics, which made me like them. Among them, "Champagne Supernova" is my favorite.
Who is the person who has had the biggest influence on your life?
It's my brother. My older brother is doing what he loves, and he shared with me his experiences when he went through difficult times. I'm learning a lot of things thanks to my brother.
What fashion item did you fall in love with at first sight?
Flight cap ( hat with ear flaps ).
If you could express your style of fashion, how would you describe it?
Fashion with a sense of cleanliness and warmth . I often wear traditional items from Ralph Lauren.
What is your must-have fashion item?
Unique hats that other people don't seem to choose, including flight caps.
What is the special episode of JAPAN TOUR “2024 TREASURE TOUR [REBOOT] IN JAPAN” that you can tell about now?
After my Japanese teacher told me, "I was delighted when K-pop artists performed in Japan and spoke in the local dialect," I started hosting MC sessions in various regional dialects.
What is important to you in order to be yourself?
If I become too conscious of my image as an idol, I forget who I really am, so it's important for me to think carefully about what I want to do. I feel happy that my fans love me for who I really am.
What are you currently trying to do, or what do you want to try in the future?
We will achieve everything together.
“While I value words that are my own, I am conscious of lyrics that many people can relate to.” - Asahi
https://www.vogue.co.jp/article/vogue-crush-treasure-asahi
-
What was your first “crush” experience?
According to my parents, when I was little, I wanted to become a robot doctor and was always drawing pictures of robots on paper (lol). Also, it seems like I was obsessed with building an army by lining up soft vinyl figures of Sentai heroes such as Ultraman.
Who is the person who has had the biggest influence on your life?
My parents. From my mother, I learned what kindness means. From my father, I learned not only kindness but also the importance of fighting through his soccer coaching. It's always uplifting when my father tells me, "You're the one fighting the hardest!" I feel like all my hard work has paid off.
If you were to express your own style of fashion, how would you describe it?
Stylish, classic fashion .
What fashion item did you fall in love with at first sight?
I love glasses so much that I wear them for 6 out of 7 days a week. I probably have over 50 of them, but I usually buy them because I fall in love with them at first sight. I also bought a vintage denim jacket because I liked the color. Also, when I went to Paris, it was love at first sight with the white and black bordered scarf at the SAINT JAMES shop and I bought it. I like it because it goes with any style.
What is your must-have fashion item?
Glasses and sunglasses. I used to get scolded by my mother a lot because I would frown when it was too bright (laughs), but I realized I could solve this by wearing sunglasses. I wear them even during tour rehearsals because the stage lights are so bright.
What is the special episode of JAPAN TOUR “2024 TREASURE TOUR [REBOOT] IN JAPAN” that you can tell about now?
The catered food was very delicious! JUNGHWAN, JEONGWOO, and HARUTO are the younger members of the group, and they eat especially well. It's a lot to eat (lol).
What do you keep in mind when writing lyrics, including rap?
While it's important to include words that are unique to me, I also try to create lyrics that many people can relate to.
What are you currently trying to do, or what do you want to try in the future?
I want to create good works. Live performances are also part of our work, so I would like to work together with all the members and staff to show an even better stage. Right now, we're aiming for a live performance that everyone can have more fun with.
“I feel that by training my body, I become mentally healthy.” - Doyoung
https://www.vogue.co.jp/article/vogue-crush-treasure-doyoung
-
What was your first “crush” experience?
I was inspired by seeing many artists live at Summer Sonic last year. It is an unforgettable memory to see artists I respect and perform on the same stage as myself.
Who is the person who has had the biggest influence on your life?
I have been able to overcome tiring and tough times with the support of my family. We often keep in touch with each other..
If you were to express your own style of fashion, how would you describe it?
A unique and individual style that no one else does. Recently, when I wore pants with lots of dolls on them, all the members poked fun at me (lol).
What was the first fashion item that you “crushed” on?
I found this earbuds case at a Korean store and fell in love with it at first sight. I like the unique design which looks like an old Samsung phones.
What is your must-have fashion item?
Wearing bangles makes me feel like my styling comes together nicely.
What is the special episode of JAPAN TOUR “2024 TREASURE TOUR [REBOOT] IN JAPAN” that you can tell about now?
Doing interviews with VOGUE JAPAN like this during the tour that makes our fans happy.
What is important to you in order to be yourself?
Do training to keep my body toned. I go to the gym regularly. I feel that by training my body, I become mentally healthy as well.
What are you currently trying to do, or what do you want to try in the future?
Studying English and Japanese. For Japanese, I can now read katakana quite well, but kanji is difficult.
https://www.vogue.co.jp/article/vogue-crush-treasure-doyoung
“I would like to try my hand at solo activities someday.” - Haruto
-
What was your first “crush” experience?
I've always loved music, but I hadn't watched many music videos. During my trainee days, I saw Justin Bieber's 'Baby' music video and was shocked. I started practicing with a focus on how to present myself, taking inspiration from the song and dance of 'Baby.' Justin Bieber was just 15 at the time. I thought, 'If he can do this at his age, I need to do the same.' That was the moment I fell in love with this profession.
Who is the person who has had the biggest influence on your life?
My father has always been the first person I consult with about my the worries in my mind. When I video call him and say, 'This happened today,' he often responds with something like, 'Wow, you're quite the spender,' and it always makes me laugh. Just having trivial conversations like that with him comforts me. I hope to be like my father someday.
If you were to express your own style of fashion, how would you describe it?
I don't decide on styling too much in advance. When I get ready, I open my closet and wear what inspires me. I sometimes wear a casual denim style and then a chic set up the next day, so I think there is quite a range of styles.
What was the first fashion item that you “crushed” on?
This is the Dior ring I'm currently wearing on my little finger. The design motif was rose stems and thorns , and I thought, ``I'll definitely regret not buying this!'' so I bought it. It's a treasure.
What is your must-have fashion item?
No matter what style I wear, when I finally put on a watch, I feel complete I own two Rolex watches , one AUDEMARS PIGUET watch , and one vintage Cartier watch .
What is the special episode of JAPAN TOUR “2024 TREASURE TOUR [REBOOT] IN JAPAN” that you can tell about now?
All of our members love Japanese food, so we eat local food from each region. After a concert, I usually go out to eat Yakiniku. I like beef tongue the most.
What do you keep in mind when writing lyrics, including rap?
First, the rhythm must be easy to listen to. In Korean, there are many words that sound like "pa!" and "to!" that sound like they can be played, so I was conscious of creating lyrics that could use those words as a good hook. And the content should be something that everyone can relate to. For example, if the lyrics are about love , I want the lyrics to make people think, ``I was like that too.''
What are you currently trying to do, or what do you want to try in the future?
Our job requires physical strength, so we work hard on training. I did push-ups again this morning. I would also like to try my hand at solo activities. If I have a chance, I would like to show a different rap style from TREASURE .
“While thinking about how to become happier, I move forward towards my goals. This process is my challenge.” - Park Jeong Woo
https://www.vogue.co.jp/article/vogue-crush-treasure-park-jeong-woo
-
What was your first “crush” experience?
Music . Time flies when I listen to a variety of music.
Who is the person who has had the biggest influence on your life?
Everyone who supports me while I'm active as TRESURE.
What was the first fashion item that you “crushed” on?
CLARKS shoes available only in Japan .
If you could express your style of fashion, how would you describe it?
The other members tend to wear flashy fashion , but I'm more natural and modest compared to them.
What is your must-have fashion item?
An iPad is a must-have item. I carry it with me because I can listen to music and watch videos anytime.
What is the special episode of JAPAN TOUR “2024 TREASURE TOUR [REBOOT] IN JAPAN” that you can tell about now?
I try my best to do everything that everyone who came to the venue wanted. For example, if someone requests a certain pose, I try to respond as best I can.
What is important to you in order to be yourself?
Gaining various experiences in order to move towards a better future.
What are you currently trying to do, or what do you want to try in the future?
While thinking about how to become happier, I move forward towards my goals. This process is my challenge.
“I value my time by keeping a sharp balance between on and off.” - So Jung Hwan
https://www.vogue.co.jp/article/vogue-crush-treasure-so-jung-hwan
-
What was your first “crush” experience?
I often hang out with Asahi on my off-days, and I was moved to see him playing the guitar and making music .
Who is the person who has had the biggest influence on your life?
TREASURE members. They have influenced me in many ways, and when I look at the members, I always feel like I want to grow even more.
If you were to express your own style of fashion, how would you describe it?
If I wear formal clothes, I won't be able to relax and enjoy my meal (lol). That's why I've liked a relaxed style since I was a child.
What was the first fashion item that you “crushed” on?
I'm sensitive to the cold, so I fell in love with warm gloves at first sight. I always carry it in my bag during winter.
What is your must-have fashion item?
Since I don't usually dress formally, when I need to go to slightly formal places, I opt to wear a shirt. It's useful because it gives the impression that I'm put together, at least for the time being! (lol)
What is the special episode of JAPAN TOUR “2024 TREASURE TOUR [REBOOT] IN JAPAN” that you can tell about now?
My face tends to swell, so I ate less before the concert, and then ate a lot after it’s over. Large servings of abura soba were especially delicious.
What is important to you in order to be yourself?
When practicing, concentrate on practicing, and when it's time to rest, take a good rest. In this way, I value my time by keeping it organized. On my days off, I often sleep the whole time, and once I slept for 19 hours (lol).
What are you currently trying to do, or what do you want to try in the future?
I want to be able to sing better songs. I want to practice hard and become someone my fans can be proud of.
More photos and videos on VOGUE | CHOI HYUN SUK | JIHOON | JUNKYU | YOSHI | YOON JAE HYUK | ASAHI | DOYOUNG | HARUTO | PARK JEONG WOO | SO JUNG HWAN
Source : Vogue Japan | Purchase on Amazon Japan
![Harper's BAZAAR June Issue : TREASURE Interview [English Translation]](https://images.squarespace-cdn.com/content/v1/635f41e8bc4bed0078be5b5c/1716561046865-KJ02BB9JS21K7BMPIXH6/Harper+bazzar+2024+all+2+pic.jpeg)
